Complete guide to sneaker deals in the US: New Balance, Nike, adidas, ASICS, Puma, Hoka and 9 other brands. Direct links to outlets with discounts up to 75%.
Never buy original sneakers in the US without discounts. We tell you where to find the best sales and outlets for 15 brands — with direct links to current sales and prices in rubles.
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Official brand outlet joesnewbalanceoutlet.com is the best place to buy original New Balance sneakers with discounts up to 75%. Here you will find retro silhouettes New Balance 574 and New Balance 9060, technical New Balance 2002R and New Balance 1906R with ABZORB cushioning, as well as lightweight New Balance 327 with the signature N logo — all in men's and women's sizes.
Several times a year warehouse sales run with extra 20-30% off using a promo code. If you want to buy men's New Balance or women's New Balance from the current collection, check the official site: there you will find 10-30% discounts and fresher stock, including the Made in USA/UK line with higher quality materials — exactly what people look for when buying the New Balance 530 in original. The brand focuses on comfort and wide lasts, so the sneakers are great for everyday wear all day long.
Nike is the world's leading sports footwear brand with the broadest lineup: iconic Nike Air Force 1 and Nike Air Max, skate Nike Dunk Low and Nike SB, basketball Nike Jordan, running Nike Zoom and Pegasus. Signature Nike Air, React and ZoomX technologies provide cushioning for any activity — from walking to marathons, while limited collaborations are highly sought after by collectors.
If you want to buy original Nike, the official sale section with discounts up to 40% is the most reliable option. This is where models make way for new collections, and men's and women's Nikes sell out fast, especially in popular sizes. The biggest discounts happen during Black Friday and Cyber Monday: up to -30% on top of sale prices. Also watch end-of-season sales in December and June and spring sales in March-April — these are the best moments to buy iconic silhouettes at the lowest price.
adidas sneakers combine sports classics with current trends. Retro silhouettes Samba, Gazelle, Spezial and Campus are worn all over the world, while Stan Smith and Superstar have long been wardrobe staples. For sports, Boost and Lightstrike technologies deliver: running Adidas Ultraboost and Adizero provide excellent energy return, while Originals and Performance cover everything from city fashion sneakers to serious training.
On adidas.com you will find several discount formats — from regular sales to closed Members Week events (+30-40%). adidas regularly issues 20-35% promo codes; during Black Friday discounts reach 70%.
ASICS is the Japanese brand that made ASICS Gel its signature technology: silicone inserts in the sole absorb impact and protect joints on long runs. This is the go-to brand for serious cushioning running sneakers — ASICS Gel Kayano, ASICS Nimbus and ASICS Gel Kahana are known to runners worldwide. ASICS men's models are especially valued for comfort and foot support by people with high pronation and those who walk a lot.
ASICS running sneakers appear on sale when new versions launch, from $50. Sportstyle Clearance includes everyday ASICS sneakers: Japan S, Gel-NYC, Tiger and other dad shoes.
Onitsuka Tiger is hard to buy in Russia without a serious markup from resellers. The Japanese brand founded in 1949 is historically linked to ASICS — they are part of the same company. The flagship model is the Mexico 66, created for the 1968 Olympics: the yellow version was worn by Uma Thurman in Kill Bill. There are also the Serrano in retro racing style, California 78 and Tiger Corsair.
onitsukatiger.com runs a Sale up to 50% off. On 6pm, models regularly go for 50-70% off the original price — the best option to buy.
Puma is strong in the lifestyle segment: suede Puma Suede became a classic back in the 70s, while low racing Puma Speedcat is enjoying a second wave of popularity. For sports, the Puma Nitro technology line offers lightweight responsive foam for running Deviate and Velocity. The brand actively collaborates with designers and celebrities, so men's Puma collections regularly get limited models.
The brand has one of the most generous sale sections: 1300+ items with up to 60% off; during Black Friday - up to 70%.
Hoka revolutionized running with maximum cushioning: thick lightweight foam makes each step soft and protects the knees. Running sneakers Hoka Clifton and Hoka Bondi became favorites of recreational runners and people who stand a lot at work; Hoka Speedgoat and Hoka Challenger are suitable for trails. In recent years the brand moved beyond running — Transport and Kaha models are worn as everyday shoes.
When a new version of Clifton or Bondi launches, the previous one drops 20-50%. Real differences between versions are minimal — buying the previous generation is more advantageous.
On sneakers feature the recognizable CloudTec sole called "hollow clouds" — the sole compresses on impact and springs back on push-off. On Cloud and Cloudnova became lifestyle hits thanks to minimalist design and white sole, while On Cloudmonster and On Cloudsurfer are made for serious running. The brand collaborates with tennis player Roger Federer and helped him win; the The Roger line became one of the trendiest tennis series in recent years.
Last Season — sneakers from previous collections with up to 40% off.
Reebok focuses on 80s-90s retro aesthetics: Reebok Classic Leather, Reebok Club C, Workout Plus and Freestyle Hi — models our parents wore are back in trend. For sports there is the Nano line — considered by many athletes the best sneakers for CrossFit. After separating from adidas the brand returned to its roots and makes signature models in original colors and materials.
On the main Reebok sale prices drop up to 70% on the most popular silhouettes. The brand regularly runs flash sales with promo codes.
Salomon originally made footwear for mountaineers and trail runners, but in recent years models Salomon XT-6, XT-4 and ACS Pro became favorites of fashion editors and the streetwear community. Aggressive technical design, Quicklace lacing and Gore-Tex membrane make Salomon GTX sneakers suitable both for rain city days and mountain trails. The brand sets the gorpcore trend — where functional outdoor clothing becomes a fashion element.
Salomon is almost absent from Russian retail, but the US site has an outlet with up to 60% discounts. Iconic silhouettes appear here regularly.
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